biz.ülker — A Corporate Intranet Unifying Hundreds of Brands
A Personalized Digital Workplace Platform for Turkey's Largest FMCG Company
The biz.ülker intranet platform, designed and developed for Ülker — the founding brand of Yıldız Holding — delivers unified internal communication across hundreds of sub-brands, advanced personalization, and deep integration with enterprise systems.
Client
Ülker (Yıldız Holding)
Industry
Fast-Moving Consumer Goods (FMCG)
Scale
Hundreds of sub-brands, multi-facility
Service
Corporate Intranet Platform
Scope
Personalization, ERP integration, multi-brand comms
Location
Istanbul, Turkey
A Unified Digital Experience Across a Multi-Brand Organization
Ülker is Turkey's largest FMCG company with a vast product range spanning biscuits, chocolate, dairy products, carbonated beverages, and more. As the founding brand of Yıldız Holding, it unites hundreds of sub-brands and thousands of employees — from manufacturing to logistics, from sales to corporate functions — under a single corporate identity. Ensuring every employee has access to a personalized digital experience tailored to their brand, department, and role, while all brands share common values and principles — this is the vision of the biz.ülker platform.
“KXP designed and developed the platform that transformed this vision into digital reality.”
KXP Solution: biz.ülker Corporate Intranet Platform
KXP designed and developed a comprehensive digital workplace platform addressing Ülker's corporate internal communication needs.
Advanced Personalization
Profile-Based Experience
Every employee is greeted with a homepage experience suited to their brand, department, and role upon login. The 'Customize Tabs' feature allows users to configure the widget layout according to their preferences.
Biz. Widget Ecosystem
Modules such as Biz.Announcements, Biz.Quick Access, Biz.Press Coverage, Biz.Weather, Biz.Daily Menu, and Biz.Birthdays deliver a unified experience under the 'Biz.' umbrella.
Quick Access Menu
One-click access to frequently used tools including Company Contacts, Phone Directory, Campaigns, Services, Administrative Affairs, and Help Desk.
Results
The biz.ülker platform successfully unified hundreds of sub-brands of Turkey's largest FMCG company under a single digital roof. Through advanced personalization, every employee accesses a digital experience tailored to their brand, department, and role; through deep enterprise system integrations, all business processes are managed from a single platform.
Key Achievements
Transform Your Corporate Internal Communication
Unified internal communication, personalized experiences, and deep enterprise integration across your multi-brand organization — strengthen your platform with KXP's digital workplace expertise.