Otokar: Sales Observation & Target Management Platform
An enterprise sales observation and target management system digitizing the 45+ regional dealer network of Turkey's largest commercial vehicle manufacturer.
CUSTOMER
Otokar A.Ş.
INDUSTRY
Automotive / Commercial Vehicles
SOLUTION
Sales Observation & Targets
PLATFORM
KXP B2B Platform, iOS & Android
SCALE
45+ Dealer Network
Otokar Sales Observation Platform
Otokar operates a nationwide network of 45+ regional dealers and distributors across Turkey. Each dealer manages sales of different vehicle types—buses, minibuses, and light commercial trucks—serving diverse customer segments. Real-time consolidation of sales performance, target tracking, competitive intelligence, and strategic regional decision-making were critical challenges addressed by the KXP team.
The developed Sales Observation and Target Management Platform enables real-time data entry from sales representatives to regional managers via mobile apps and web panels. Targets are calculated automatically, and competitor moves are instantly gathered from the market and reflected as intelligence on management dashboards.
Platform Modules
Real-Time Sales Entry
Dealer managers and salespeople can instantly report sales, vehicle types, and locations to headquarters via the mobile app.
Target Management & Tracking
The central team sets monthly targets for each dealer and vehicle type, automatically tracking success rates in real-time.
Competitor Sales Observation
Salespeople in the field log competitor activities, pricing, and market trends to generate valuable competitive intelligence.
Dealer & Seller Management
Multi-mapped dealer-seller models with service territory assignments across the entire Turkish map.
Customer & Regional Tracking
Purchasing histories and geographic sales distributions across all regions are analyzed with dynamic filters.
Catalog & Role-Based Access
The Otokar vehicle portfolio is centrally managed; robust access control ensures each region only accesses its authorized data.
Technology Architecture
Robust infrastructure backed by Kxp.Base.Data framework.
Ready to Manage Your Dealer Network with Data?
Empower your sales force with our sales observation, target management, and market intelligence solutions.