As the date is getting closer to the next annual meeting of World Economic Forum (WEF) we would like to remind you the headlines of 2016 meeting that “Fourth Industrial Revolution” and the “Digital Transformation” were at the forefront of the most controversial issues.
On the first day of WEF 2016, one of the first speaker on “Fourth Industrial Revolution” was not an airplane, automobile or intermediate manufacturer.
Sheryl Sandberg, Facebook’s Operations Director, a social networking company that first spoke about the Fourth Industry Revolution.
Even though technology is the basis of this revolution, the scope of use of technology is far beyond the fact that production and business processes are provided in a digital environment.
Cultural change was the highlighted development area.
Unfortunately it is not possible to increase innovation areas and encourage entrepreneurship (or intrapreneurship) inside today’s traditional organizations without changing culture.
And technology leaders are one of the keystones of this cultural change..
In the second session of the same day, CEO of Salesforce.com’s Marc Benioff, defined the key to this cultural change as “trust.”
Trust with employees, trust with customers and trust with business partners.
Obviously it would be naive to expect a different definition from the CEO of biggest cloud based SaaS company, but it’s crystal clear when you compare this definition on your strategies.
Almost all application providers and technology companies are investing heavily in putting their primary target business goals into service companies and position themselves on the OPEX side of the budgets.
Meanwhile a significant part of your applications is having to improve your connectivity with your business partners and service providers.
On the top of all , the main success factor of today’s most demanded agile and social enterprise applications like digital workplaces and enterprise social networks are deeply connected with transparency and employee trust.
Developing a “Trust Strategy” would be beneficial for your long term transformation journey.
This will also be of considerable help in determining the outline of your map with your inbound and outbound links to your organization.
Undoubtedly, the key actors of the fourth industrial revolution will be those who manage technology and information strategies in their organizations.